A data-driven rebrand that transformed a data led vision into a powerful visual narrative.

This project aimed to create an engaging brand experience that resonated with Supermetrics diverse customer base. Collaborating closely with specialist brand agency partners 'Verve' and internal teams, we developed a strategic brand foundation, updating the core logo, crafting sub-brand identities, creating a unique digital platform experience, and elevating typographic messaging and TOV. We used colour and motion to define a dynamic, impactful presence that aligned with the new positioning. This rebrand set the stage for a cohesive, consistent global brand experience across all touch points, both internally and externally, across print and digital mediums.