Enterprise, Gaming, Automotive

NVIDIA

NVIDIA

Creative Director, EMEAI NVIDIA

As Creative Director for NVIDIA across EMEAI, I built and led a cross-functional creative team, delivering brand-defining work across gaming, AI, enterprise, and automotive. Acting as a brand guardian, I worked at the intersection of design, technology, and strategy to shape marketing experiences for flagship products including GeForce GTX, Automotive, Enterprise, and NVIDIA Shield. From UI/UX and motion content to retail environments and global campaigns, I drove creative execution across every touchpoint both at a global level.

My role was pivotal in bringing new gaming products to market, developing launch campaigns, explainer videos, and in-game content to engage communities and drive adoption of industry defining technology. I collaborated with senior stakeholders, regional teams, and agency partners to define the future of NVIDIAs brand and marketing direction, ensuring consistency and creative excellence.

A major highlight was leading the creative vision and full-scale production of the GTC global events throughout NALA, EMEAI, and JAPAC. This involved everything from design concept and event architecture, to onsite team direction, keynote staging, video, motion, and integrated campaign rollouts. Through my strategic leadership and hands-on execution, I helped elevate NVIDIAs global brand presence and support its rapid growth across new markets.


Scope of Work

Brand

Digital

Brand

Digital

DIgital Experience
DIgital Experience
DIgital Experience

Bringing new products to market through advertising. NVIDIA SHIELD is a flagship streaming device for gaming and entertainment

Creative development and execution for a high-energy, cross-market esports campaign that drove 640M+ media reach and 106M+ social impressions


Event Branding
Event Branding
Event Branding