Up! For Change is a professional coaching brand with a mission to elevate people — in business, in leadership, and in life. Built around the idea of progress with purpose, the brand needed to feel empowering yet grounded, bold yet approachable.

I was brought on to shape the brand from the inside out, developing a complete visual identity system, logo, and design language that could carry its message with clarity and confidence. From business cards to digital platforms, every touchpoint was designed to inspire momentum and spark transformation. The result is a cohesive, scalable brand that feels personal, professional, and full of upward energy, just like the clients it serves.